Upscaling San Bernardino

Million-dollar tract homes in San Bernardino? Yes, it just may happen.

As with much of Southern California (and the nation), San Bernardino is a mixture of moderately upscale, middle class, lower-middle class and flat out rundown neighborhoods. Unfortunately, San Bernardino has quite a bit more of the latter rather than the former. But there are areas that buck the trend, including the Tri-City Corporate Center and the area near Cal State San Bernardino.

2004
Tri-City Corporate Center


2001
Cal State San Bernardino


2001
Cal State San Bernardino

Two projects by Watson & Associates of Seal Beach, California, will bring long-awaited, truly upscale developments to the city. Conceived by Jim Watson, president of Watson & Associates, both "University Park" and "West Ridge" master-planned projects will likely redefine future development within the city -- and more importantly, potentially redefine the perception of the city as a whole.

The projects, near Cal State San Bernardino, are just two of several planned for the city by Watson:

Since setting up shop in San Bernardino four years ago, Watson has made it a point to become part of the community, donating both time and money to local causes. In particular, Watson has jump-started educational and art outreach programs and has become a big supporter of Cal State San Bernardino.

In a city struggling to reverse a steady, downward slide, a person -- and company -- the likes of Watson could just be what the doctor ordered.

Related

• Riverside Press-Enterprise - Creative development


• Watson & Associates